Financial Advertising in India - 1868 Words

INSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insurance policies for contingencies like fire, robbery and natural disasters. Television commercials of that time tended to be rawly cooked scripts put together in the doors of hard sell copy. All of them invariably, toyed with our fear factor. In†¦show more content†¦Now an established brand presence, LIC prefers to let its ads talk about its policies more than the traits of its associated brand personality. Also ochre yellow, the universal colour of prosperity and stability, has been a steadfast presence in all LIC ad s in recent times. Apart from the thrust in policy features when it comes to copy the images used this time around is also different because they somehow appear more livid and grounded as compared to its preceding ads. It is probably unfair to compare LIC’s past and present ads because the former was at a time when LIC was the only major player in its category. In fact at that time the whole insurance sector was synonymous with LIC’s firm name. Hence, its ads could get away with being over the top in terms of visuals and grandiose in terms of language. However now LIC finds itself competing with umpteen number of other insurance companies all of which have a unique brand positioning crafted to occupy different spectrums in the market. Consequently the ads of LIC now have a focused and concentric demeanour about it. They probably figured out keeping its copy limited to its policy features and terms and conditions is probably the best position. Given the mitigating brand equity Life Insurance Corporation of India enjoys in the insurance sector at this point of time, their current approach is probably the most sensible one out. BANKING SECTORShow MoreRelatedFinancial Advertising in India1857 Words   |  8 PagesINSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insuranceRead MoreThe Ethical Values Of A Manager1153 Words   |  5 Pages  Often times the ethical values of a manager, business, or even nation are ignored when they place financial profits at risk.   Many nations have had to face these moral conflicts when dealing with substances, such as alcohol, drugs, and tobacco.   India is no different and like many developing and developed states, they were faced with the dilemma of the health risks related to tobacco use.   One of the ways to combat a product’s populari ty is to limit the exposure of peoples to it by blocking theirRead MoreNewspaper Industry Analysis1565 Words   |  7 Pagesenvironment, the customer’s preferences and the demand. This was perhaps one of the most important purposes of my project i.e. to collect a primary data. 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