Financial Advertising in India - 1868 Words

INSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insurance policies for contingencies like fire, robbery and natural disasters. Television commercials of that time tended to be rawly cooked scripts put together in the doors of hard sell copy. All of them invariably, toyed with our fear factor. In†¦show more content†¦Now an established brand presence, LIC prefers to let its ads talk about its policies more than the traits of its associated brand personality. Also ochre yellow, the universal colour of prosperity and stability, has been a steadfast presence in all LIC ad s in recent times. Apart from the thrust in policy features when it comes to copy the images used this time around is also different because they somehow appear more livid and grounded as compared to its preceding ads. It is probably unfair to compare LIC’s past and present ads because the former was at a time when LIC was the only major player in its category. In fact at that time the whole insurance sector was synonymous with LIC’s firm name. Hence, its ads could get away with being over the top in terms of visuals and grandiose in terms of language. However now LIC finds itself competing with umpteen number of other insurance companies all of which have a unique brand positioning crafted to occupy different spectrums in the market. Consequently the ads of LIC now have a focused and concentric demeanour about it. They probably figured out keeping its copy limited to its policy features and terms and conditions is probably the best position. Given the mitigating brand equity Life Insurance Corporation of India enjoys in the insurance sector at this point of time, their current approach is probably the most sensible one out. BANKING SECTORShow MoreRelatedFinancial Advertising in India1857 Words   |  8 PagesINSURANCE SECTOR ADVERTISING Insurance ads in india have come a long way in the last three decades. Be it television commercials, print ads, or bill boards. The change is remarkably noticeable. Earlier most of the advertising in this sector tended to play crudely on our consistent fear of the future and the unknown. A case in point being the television advertisement of firms like United India Assurance, National Insurance and Oriental Insurance. All the aforementioned companies provided insuranceRead MoreThe Ethical Values Of A Manager1153 Words   |  5 Pages  Often times the ethical values of a manager, business, or even nation are ignored when they place financial profits at risk.   Many nations have had to face these moral conflicts when dealing with substances, such as alcohol, drugs, and tobacco.   India is no different and like many developing and developed states, they were faced with the dilemma of the health risks related to tobacco use.   One of the ways to combat a product’s populari ty is to limit the exposure of peoples to it by blocking theirRead MoreNewspaper Industry Analysis1565 Words   |  7 Pagesenvironment, the customer’s preferences and the demand. This was perhaps one of the most important purposes of my project i.e. to collect a primary data. My job was to meet the Managers of Banks and various other Financial Institutions, get their feedback on Business Standard and other financial dailies they read and explain them the subscription plan. It was a great learning experience on field. I got hands – on exposure to sales and the response of the people with whom I interacted help me in a greatRead MoreReward The Best By Bajaj Allianz Life Insurance Company1565 Words   |  7 PagesCompany Limited is a joint venture between Aditya Birla Group and Sun Life Financial of Canada. Aditya Birla Group is an Indian multinational conglomerate with presence in India, Thailand, Indonesia, Malaysia, Philippines, Egypt, Canada Australia, and China. Sun Life Assurance, Sun Life Financials primary insurance business, is one of the leading insurance companies of the world and ranks amongst the largest international financial services organizations in the world. The Group has presence in severalRead MoreThe Ethical Issues Of The Tobacco Industry879 Words   |  4 Pagestobacco companies from advertising their products in India. As you can imagine this did not sit well with many. There are always people on both sides of the fence when it comes to these bans. Managers face many ethical challenges. Most companies have a code of ethics they must follow. In this case analysis we are going to be looking at the ethical issues and challenges Managers in the tobacco industry in India face as well as the pros and cons of banning tobacco advertising. When it came to thisRead MoreThe Issue Of Tobacco Advertising960 Words   |  4 Pagesteenagers into adulthood to consume tobacco was further highlighted in a legal case in the US that resulted in a ban on certain adverts that were said to attract the young into smoking Camel cigarettes. The supporters made a strong argument on the financial contribution of the tobacco industry to the Indian economy, in that they showed that not only the profits made in tax were low, but the spending made on health as a result of smoking, surpassed the tax profits by one third of the tax revenue. InRead MoreMcdonalds Expands Of Vietnam : Mcdonalds Essay1221 Words   |  5 Pages 6 McDonalds Expands to Vietnam Hieu Le Columbia Southern University Contents Expansion Planning 3 International Business Expansion 3 Regional Trade Agreement 4 Affordable Foreign Taxes 4 Financial and Technological Supports 4 Labor Hiring Methods 5 Advertising Strategies 5 Strategic Locations 5 Management Advisement 6 Conclusion 6 MCDONALDS EXPANDS TO VIETNAM Expansion Planning There are various essential reasons for McDonalds expands to Vietnam, include gain marketRead MoreIndia s Impact On India Essay1748 Words   |  7 PagesIn recent years, the Information technology sector has really taken-off and boomed up due to various factors such as enormous funding, alliance activities, revolutionarising technology and a rapid increasing domestic market. India had 3100 startups in 2014, its being predicted to increase to 12000 by 2020. The startups in the IT sector has a large contribution in number of startups. The IT sector mainly includes the startups based on Consumer Internet, ads, payments, analytics, cloud services, SaaSRead MoreBan On Tobacco Advertising And The Conflict Of Interest That It Presents1126 Words   |  5 PagesBan on Tobacco Advertisement in India The discussion of advertising tobacco products is a controversial topic, there are relevant points on both sides of the argument, so it is hard to determine a true ethical decision. India’s government announced the bill banning tobacco companies from advertising their products in February 2001, their goal is to prevent adolescents from taking up smoking or any other form of tobacco products. Initiating this bill is the government answer to an ethical challengeRead MoreThe Tobacco Advertising Ban951 Words   |  4 PagesSome of the arguments which support the placing of the tobacco advertising ban in India are:  · Some might feel that people’s freedom of choice is being affected by this ban imposed by the government but it could also be argued the state should be able to intervene in a situation where its subordinates’ health is at risk, just like a father looks after his underage baby who is not aware of what is good or harmful for him. The country’s government would be doing what is best for its citizens

A Research Study On Cancer Essay - 1882 Words

Introduction Cancer Background Cancer is a disease that is characterized by rapid, unrestricted proliferation (cellular reproduction) of abnormal cells in an organism. Although there is not a single cause for cancer, there are several environmental and genetic factors that have been associated with the development of cancer. These factors include exposure to carcinogens such as tobacco, ultraviolet light, radiation, and various toxins; inheritance of damaged genes that promote tumorigenesis (the production of tumors); and repeated damage to cells that drive them into abnormally high proliferation rates. When noncancerous cells proliferate, they do so in a restricted manner that involves a complex relationship between cell senescence (cell aging), cellular signaling, and regulatory actions. The regulation of cellular reproduction involves apoptosis (programmed cell death), cyclin and cyclin-dependent kinase action, contact inhibition, and the G1 checkpoint of the cell cycle. Further explanations for each of these regulatory factors are given below. Apoptosis is the process by which the body destroys damaged or old cells that can no longer function properly. This can be thought of as the process by which organisms maintain the production and elimination of cells in order to maintain homeostasis in terms of cell numbers. When noncancerous cells become old or acquire too many mutations, the morphology of the cells take on a senescence phenotype (Kaldis, 2006). This change inShow MoreRelatedA Research Study On Cancer Essay1425 Words   |  6 PagesCancer remains a leading cause of death in the United States, with 590,000 adults and 2,000 children and adolescents succumbing to this disease in 2015 (NCI, 2016d). The lesser known statistic is that survivorship has more than doubled in 22 years and survivors are expected to comprise more than 5% of the U.S. population by 2024 (NCI, 2016d). Cancer incidence remains relatively unchanged; a contributing cause for increased survivorship is effective therapy (Centers for Disease Control an d PreventionRead MoreA Research Study On Breast Cancer1308 Words   |  6 PagesIntroduction Breast Cancer is on the fore-front of modern tumor research and scientists are continually seeking for new ways to treat and prevent cancer progression. Current treatments by hormone-dependent drugs like Tamoxifen and Raloxifene focus on estrogen receptor inhibition in mammary and endometrial cell lines. This group of drugs are known as selective-estrogen receptor modulators or SERMS, which are effective in estrogen-receptor positive (ER+) and hormone-estrogen receptor 2 positiveRead MoreA Research Study On Breast Cancer981 Words   |  4 PagesIn this case study we have Sarah a forty-two-year-old woman who has breast cancer which has metastasized to her lungs. Despite having had multiple tumors removed the cancer has returned. Sarah’s oncologist, Greg, recommends that she take part in a double blind experimental drug trial in an effort to slow the occurrence of more tumors. Greg explains that the risks of the drug are not entirely known; the drug won’t cure her c ancer but may slow its progression, it may leave her extremely fatiguedRead MoreA Research Study On Breast Cancer2138 Words   |  9 PagesBreast Cancer accounts for more than 20 percent of cancer in women, and is the primary cause of cancer death among women globally.1 Despite extensive scientific research on the disease, the outlook on a cure arguably remains poor. While some breast cancer survivors and women at high risk remain hopeful that soy intake will reduce the risk or even cure cancer, the recommendations are conflicting. For decades, the relationship between soy foods, supplements, phytoestrogen intake and cancer has promptedRead MoreA Research Study On Breast Cancer1702 Words   |  7 PagesIntroduction Breast cancer is one of the leading causes of high mortality and morbidity in women population worldwide. Up to date, no effective breast cancer treatment has been developed and this has motivated academic scientists for the quest for alternative drugs and the discovery of drug targets. Increasing evidence suggests that carotenoids, which are micronutrients in fruit and vegetables, reduce breast cancer risk [1]. Previous findings suggest a protective role of ÃŽ ±-carotene, ÃŽ ²-carotene,Read MoreA Research Study On Prostate Cancer1602 Words   |  7 Pagescobalt thiocyanate. Introduction Cancer is one of the most common forms of disease worldwide; approximately 25 percent of deaths within the United States are related to cancer. Prostate cancer is one of the most frequently occurring cancers within men, while breast cancer is commonly diagnosed within women. The most common cancers observed in both men and women include pancreatic, and lung and bronchus cancers.1 Once a person has been diagnosed with cancer, the person may be advised to generallyRead MoreResearch Study on Pediatric Cancer Funding1540 Words   |  6 PagesPediatric cancer funding X Cancer Specialty Center P.O. Drawer C Ft Monroe, VA 24064 March 6, 2013 Mr. Smith Mark, COO X Cancer Specialty Center P.O. Drawer C Ft Monroe, VA 24064 Dear Mr. Smith: With this is a copy of my justification report on the subject of funding and support of research in pediatric cancer and assisting poor parents of children suffering from cancer. This statement is a review of my findings from the most recent year of working in X Cancer Specialty Center, and a separateRead MoreA Research Study On Pediatric Cancer1622 Words   |  7 Pagesdiagnosed with cancer each year. Of those 1,960 will die of the disease in the United States. Nobody should have to go through this in their life time, let alone an infant or child. Kids are suffering each and every second of their lives trying to fight the unbearable, frightening, terrible disease. For many, many years, doctors, researchers and nurses have been working to find cures for pediatric cancers. Progress has been made in treating some cancers but there are still many pediatric cancers, whichRead MoreA Research Study On Cancer Telephone Helplines2440 Words   |  10 PagesCancer telephone helplines have been in existence for nearly four decades and continue to gradually grow in popularity. Trained specialists are available 24 hours a day to answer any questions, provide information, and offer callers emotional support in order to help them cope with what they may be experiencing. These helplines are not only for cancer patients, but also for their caregivers, friends, family, or anyone with a general interest in learning about or discussing cancer with a specialistRead MoreA Research Study On Cancer Registry History1338 Words   |  6 PagesCancer Registry History A cancer registry is an information system that collects, maintains, storages, and analyses data on people with cancer. Cancer data is important to healthcare world. Physicians, researchers, legislators, medical students, epidemiologists, and public health planners rely on this data. Researchers need it to study possible causes of cancer and doctors need it to decide the best course of treatment for their patient. The major purposes are: †¢ to establish and maintain a cancer

Organizational Behavior †Eden Mccallum Free Essays

1. If you were a partner at Eden McCallum what would you do – grow or cut? If I were a partner at Eden McCallum I would cut. Eden McCallum was started during a great time where they had a smooth market entry and a keen business strategy. We will write a custom essay sample on Organizational Behavior – Eden Mccallum or any similar topic only for you Order Now While their business strategy is still working to their advantage, poor market conditions continue to exist and many of the firm’s clients are starting to feel the economic pressure. The firm has already â€Å"faced increasing demands to cut fees. [ (Gardener Eccles, 2009) ] This fact, coupled with the consultant’s fear of lack of security, indicates that Eden McCallum should consider making organizational changes that would support the concerns of both parties. According to the firm’s corporate vision on value, clients come first and consultants come second. [ (Gardener Eccles, 2009) ] Eden McCallum should make sure that they stay in line with their corporate vision when making considerations to cut. They should focus on cutting as many areas that do not directly affect the client and the consultant. I would recommend that they cut the part-time employees and the new staff members to start since it takes one to two years to learn the business. Another value of their corporate vision is to focus on the long term, and the short term will take care of itself. [ (Gardener Eccles, 2009) ] Focusing on the long term for Eden McCallum would include keeping the Amsterdam office knowing that it â€Å"is on the cusp of breaking even† and knowing that if they did not they would be losing credibility within the market. (Gardener Eccles, 2009) ] However, I believe that long term goals could hurt short term profits which will, in turn, hurt long term profits. According to the growth figures provided, Eden McCallum should look at reducing overhead; and limiting the number of partners to reduce salaries paid. 2. At the outset of the case, Advisory Board Member, Robert Harris, said, â€Å"One rarely regrets cutting too early or too deep. † Do you agree with Harris? Why or why not? One rarely regrets cutting too early or too deep† is interpreted as the â€Å"better safe than sorry† approach. I agree with Harris under the circumstances presented to us in this case that it would be better to play it safe with the financials of the company becoming fragile. The goal of the firm should be to minimize loss. In an uncertain marketplace where factors such as the possibility of a double-dip recession, the partners should consider making cuts sooner than later and in more depth to minimize the sting. To make cutbacks sooner may be resisted by some partners, however, Harris’ point is that the company wouldn’t regret it because it did what was best for the company at that time. 3. Was the organizational structure at Eden McCallum appropriate? Do economic conditions factor into your answer? The organizational structure of Eden McCallum is appropriate for the size and type of organization it represented. Eden McCallum is a functional organization with its environmental change viewed as stable and its complexity as simple. Should environmental change be necessary, the simplicity of its structure will allow for a smoother implementation of the change. Its structure includes professional bureaucracy as clients have specialized needs and consultants offered specialized solutions due to the knowledge-based nature of their work. Eden McCallum has a cellular organizational form in that it the company itself is serves as a coordinator of the relationships between the clients and the business professionals known as consultants. Economic conditions are a factor because it could cause an organization to restructure itself as the supply and demand of the industry changes. Bibliography Gardener, H. K. , Eccles, R. G. (2009). Eden McCallum: A Network-Based Consulting Firm (A). Boston: Harvard Business School Publishing. How to cite Organizational Behavior – Eden Mccallum, Papers

A Birthday and Remember by Christina Rossetti, and My last Duchess by Robert Browning Essay Example For Students

A Birthday and Remember by Christina Rossetti, and My last Duchess by Robert Browning Essay I am studying three poems from the Romantic Movement anthology Love and Loss. They are A Birthday and Remember by Christina Rossetti, and My last Duchess by Robert Browning. The Romantic Movement was the start of a creative revolution. Romanticism is the term used to describe a movement in European literature, art and music. In England the movement was led poets such as Keats, Byron and Wordsworth. The principal theme of the movement was that reason and logic could not explain every thing. The Romantics listened to the individual conscience rather than the demands of society. They reacted against the intellectuals of the Classic period and against the rigidity of the social structures. Common themes found in the Romantic include Nature. You can find reference to nature in almost all Romantic poems. Some writers use it as a refuge; as a way to escape modern life and the social demands that are associated with it. Others involve nature in their poetry because they believed nature had healing powers, whilst some believed that nature was just a divine work of art from God. Another common theme of the Romantic Movement is the growing importance and interest in imagination. Romantics considered imagination as the ultimate tool for creating art. It was also another way of escaping reality. One poet who uses both themes in her work is Christina Rossetti. There are many references to nature, especially in her poem A birthday For example, there is a lexical field of fruit surrounding this poem apple-tree, pomegranates and grapes. Fruit is a very natural product, being wholesome and lifegiving. It suggests you can be reborn through the recycling of a life and Rossetti uses this because it is almost as if she will be reborn when her lover returns. Apples, pomegranates and grapes are all circular fruits, implying that their love is never ending and she will always love him. One of the poetic techniques used by Rossetti is her use figurative and literal images. Figurative images can be found in the mentioning the apple. Apples are often red (implying lust) and have a rough heart shape to them. This implies that she wants you to think of the heart. However, she also includes a literal image of the heart on every other, line in the first octet, My heart is like a singing bird. Another poetic technique used in this poem is word painting. The use of many vivid nouns which depict colour put a clear image into your head. Lexis like rainbow , purple dyes, gold and silver illustrate the poem. She uses phrases such as work it in gold and silver grapes, in leaves and silver fleur-de-lys. Not only do these words and phrases paint a clear and imaginative picture in your minds eye, but they also appeal to our senses. The Romantics were very sensuous and enjoyed using descriptive expressions. A birthday has many adjectives that describe sight, smell, touch, taste and the sound of her imagination. To appeal to our touch she uses words such as silk and down. These two materials have very different textures. The Romantics liked to touch and feel things because the Romantic Movement was based on sensing and experiencing. Words like singing bird gives us a sense of what kind of noise she is hearing. You generally sing when you are happy so it gives the poem a euphoric feel. The theme of fruit appeals to our taste buds, grapes, and apples. She mentions birds elsewhere in the poem, doves and peacocks. These repeated references to birds could imply tht she wants to be free and fly away from the inner turmoil that has been her mind since her lover went away. Doves and Peacocks juxtapose each other in relation to their symbolic meanings. Doves are generally thought of as a symbol for peace and love but Peacocks are showoffs and are thought to be a lot more exotic. This poem implies she is throwing a party and the fact she mentions the peacocks hundred eyes could mean that this relationship is very public and she will be in the spotlight with all eyes on her. Yet Messina EssayIn the two Rossetti poems we can see some similarities in the structure of the poem. Both are sonnets, however, Remember is fourteen lines and a birthday is sixteen lines. The structure of A Birthday is a lot more complicated than that of Remember A Birthdays structure being ABCB, which is almost like a song. B is the chorus, my love is come to me and A and C, the verses. They are very contrasting, A Birthday is full of similes telling us how happy she is by comparing herself to nature, my heart is like a singing bird. She structures it so we dont know why her heart is gladder than the most beautiful parts of nature, until the chorus (B). This intensifies the readers curiosity. The second verse (C), is full of imperatives and verbs, like raise me, hang it, carve it and work it, rather than similes. This makes it seem as though she is talking directly to the audience. It also gives the work an immediacy. Remember has a structure of ABC. The B section is four lines long. This is when the speaker starts to change their mind and contradict them selves. We know this by the use of the verb forget which is a total juxtaposition to the verb she has used previously three times, remember. Its as if she is having an argument in her head. By the last two lines of the poem she has come to the conclusion that its better to forget and smile than remember and be sad. The poem is called remember not Remember me. I think this is because at the beginning she wanted them to just remember her. We can tell this through her use of personal pronouns. Remember me when I am gone away, but by the end of the poem she telling him to remember the love they shared together. (Note: Amy, is this them or him? Perhaps its better to use the same each time Ive underlined either him or them, but not both of them?) In the poem Remember, Remember me is repeated three times being imperatives, she is telling her lover to remember her because she doestnt want to be forgotten. This has an impact on the reader because it is something we can all relate to. By the end, Rossetti has come to the conclusion that it is better by far that you should forget and smile than that you should remember and be sad. I think she included this because it gives the reader a sense of respect for her. The Romantics wanted you to gain something from reading their poems. Another poem with a surprising ending is La Belle Dame Sans Merci by John Keats. One of Keats techniques is to create a bubble in his poems. He often tries to portray a dreamlike quality with his use of fictional words and characters such as faery and elfin grot. He then bursts the bubble often (move to He then often bursts the bubble .) by telling the audience it was a vision or hallucination, I awoke and found myself here. This results in the audience not obtaining the sense of satisfaction and therefore not enjoying the ending. The beginning is so idealistic full beautiful that Keats maybe thought anything so unspoiled would never be able to last. He wants to take the reader out of reality to a happy place and then the shock of reality will be even more forceful. In this poem, as before in Christina Walshs poem, the woman is dominant over the man. At that time, women were tied down with chores but here the girl is liberated. At the time it was written, this would have caused a sense of unease in the reader, especially as the woman wasnt human, but a faery.

311 Sugar Ray free essay sample

This past November I attended the 311, Sugar Ray concert. It took place at the Bryce Jordan Center in State College, Pennsylvania. The first to play was a relatively unknown band, Incubus. They are from California and played a type of reggae music. In my opinion they were really good. After Incubuss set, Sugar Ray came on. Mark McGraph, the lead singer, put on the best live show Ive ever seen. He was full of energy and all over the stage and in the audience. The rest of the band was also excellent. They all did their best to get the crowd excited and ready for a great show. I was sorry to see Sugar Rays performance end, but I couldnt wait for 311 to come on. Once 311 started their performance I was a little disappointed. They put on an excellent show, but it just wasnt as great as I expected. We will write a custom essay sample on 311 Sugar Ray or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the highlights of the night was when the stage went black and the entire band (except the drummer, Chad Sexton) exited the stage. He started playing an awesome solo that lasted for several minutes. The band then returned and the concert continued. When the four-hour event came to an end, I was extremely satisfied with the concert. It was the best Ive been to yet. .

The Hustler essays

The Hustler essays The movie The Hustler caused me to think about how to set the priorities in my life, to help me be a good individual. In the movie this is shown when Eddie cannot stop gambling when he is up all that money and cannot face himself as a man to change his life style around. He also cannot face the truth that he is in love with Sarah. The moral issue of not knowing when enough is enough is clearing shown through Eddie gambling habits. When Eddie is up $18,000 on Minnesota Fats he has a chance to just pocket the money and make a good profit. Eddie continues foolishly to push his luck and eventually winds up $2,000 down to the Kentucky Derby man. Addictions of any kind in your life can lead you to nothing but trouble. Gambling is a very addicting problem that many people can suffer from. Owing people money and other pay offs can lead you to put yourself in bad positions. Eddie has his thumbs broken by men when he cannot sufficiently come up front with the money. From my experiences from gambling with friends people get pissed off very easily over money no matter if the amount is large or small. When you are trying to hustle people and you take that risk of losing you dont know what kind of people you are dealing with and could lead to more trouble. When I gamble it is usually with my close friends or my family so I can assure myself of not taking a risk of hurting myself. I have also been in card games at the caddy shack where people have gotten in debt a couple of hundred dollars and I have seen punches be thrown. ...

The Compensation and Benefits System of Holland Enterprises Research Paper

The Compensation and Benefits System of Holland Enterprises - Research Paper Example Compensation and benefits system do not only include the rewards and benefits given by the organization in monetary terms but non-monetary rewards like health insurance, vacation, sick leave etc are also included in it. Increasing the compensation and benefits could increase the motivation of employees but from the perspective of organization it could increase the cost and thus reduce the profitability, therefore, human resource department should come up with a system that ensures a healthy and constructive environment is built and maintained and at the same time profitability of the organization is not hurt. Compensation and benefits offered by the organizations should be evaluated and employees that give more efforts should be rewarded accordingly. There are more than 3,500 employees employed at Holland Enterprises. ...is an important aspect as better compensation helps in improving the productivity of the employees and as the productivity of the organization improves, it will help the company in generating more sales or increasing its revenues. There are two important aspects that the organization has to look while giving higher compensation and benefits to employees; the first one is that higher compensation helps in improving the sales of the company, however, the second aspect of increasing the compensation is that it increases the cost of the company and therefore it might not lead to improving the profitability (Spector, 2006). Human resource is the most important resource of any organization regardless of what kind of products or services the company offers, therefore, it is important to satisfy the needs of human resource and to provide them effective compensation and benefits so that they remain motivated as well as productive (Hurtz, & Donovan, 2000). It is important to provide employees market competitive salary so that they are able to retain employees. Holland Enterprises has lost a large number of employees since 2007 because of their compensati on and benefits system as the compensation offered by the company is unfair and the company does not reward the employees accordingly, therefore, several employees have resigned from Holland Enterprises. principle components of a typical compensation and benefits system There is no perfect compensation and benefits system that every organization can adapt. Compensation and benefits system has to change according to the specific situation and specific organizational culture.

European Sovereign Debt Crisis Essay Example | Topics and Well Written Essays - 1250 words

European Sovereign Debt Crisis - Essay Example In addition, the crisis led to a downtown in the equity market and increased demand for gold because of loss of confidence in the Euro by investors. The states within the European market should learn from the consequences of sovereign default so that their economic condition is kept at check. To prevent debt crises, various financial institutions and policy makers in countries have used policies and strategies of stabilizing the economy, which include regulation of financial credit and national balance sheet management. Introduction The world economy is controlled by various financial and political forces, which should be regulated to avoid sovereign debt crises and defaults. The European Sovereign Debt Crisis illustrates the failure of financial institutions, which stretched across the world. Governments, which face such crises, may announce sovereign default leading to economic consequences. This paper gives a critical discussion of the European Foreign Debt Crisis of 2010/2011, it s impact in the bond market and the lessons, which the Eurozone states would learn, from sovereign defaulters such as Russia and Argentina. A critical analysis of the effectiveness of economic policies and the impact of sovereign debt crises on the financial landscape is also provided in this paper. Part A: European Sovereign Debt Crisis The recent European Sovereign Debt Crisis of 2010/2011 has many features in common with the financial stresses experienced in the early 1990s in the world economy. The features of the sovereign debt crises such as low risk on premiums, long duration of credit growth, abundant liquidity, high asset prices, strong leveraging, and real estate bubbles are experienced in the European Sovereign Debt Crisis which began in 2008 with the collapse of the banking system of Iceland. As a result, there is a lot of uncertainty of banks on the creditworthiness of the institutions in which they had heavily invested. As a result, there is reduced investments by bank s in various institutions in the United Kingdom as demonstrated by Brearley (2010, p. 36). Moreover the recent European Sovereign Debt Crisis has caused a big liquidity problem among the European banks. Because of the liquidity problem, the European banks are failing to rollover their debts. The European Sovereign Debt Crisis may be viewed as a mere liquidity problem by policy makers and financial institutions like the previous crises which would cause eventual collapse of the financial institutions. Estenssoro (2010, p. 4), explains the beginning of the recent European Foreign Debt Crisis by showing that the emergency concerned with the solvency of various financial institutions in Europe demonstrated a serious economic problem policy makers thought that it was unlikely for the financial systems in Europe to fail. From the point of view of Blundell-Wignall and Slovik (2010, p. 12), the European economy was believed to be immune to the financial turbulences because it was considered to be thriving through the good financial positions of businesses and households in addition to the growth in export. In September 2008 when the recent crisis began, these perceptions changed drastically with evaporation of valuations of the financial firms, which caused panic within the stock markets. At this point, the collapse of the financial institutions became a real threat to the stakeholders of the financial and manufacturing sectors. The sovereign debt

Individual Project ( Market Strategy) Research Paper

Individual Project ( Market Strategy) - Research Paper Example We have transcend our thoughts to finding bargains online, and that includes purchasing books at a deeper discount. For all the luxury retail offers, like browsing through the aisles of books neatly showcased for us to admire, and the sheer pleasure of physically opening the pages of a book to see the quality of your purchase, this dinosaur is a sad reality. Welcome to the world of e-books! Many e-book publishers in the states are receptive to lower cost output, without the revenue loss of returned print book inventory. Unfortunately, United Kingdom publishers do not express the same ideals as their American counterpart. They view the digital world of e-books as risky, with higher cost, and less opportunity in the long run. The transformation of e-books in the United Kingdom are slow. This fear is from the potential of revenue loss on hard book and paperback book sales. Yet the European industry needs to take a second look at their nearsightedness. Electronic devices are here to stay , and for good reason. Surely the initial cost for an e-book is worth the price, and the long term value it serves Page -2- is endless. Not only can you install more than one electronic book, you have a choice of font sizes as well. Just think, if you are an avid reader, you won’t have to make countless trips to the bookstore to purchase a hard cover book or a paperback. The e-book tablet is lightweight, smart looking, and cost effective for the long term. If the United Kingdom does not keep up with the future of new technology, there will be consequences down the road, both economically and environmentally. Let’s take a look at the environmental impact that hardcover and paperback books have on our eco-system. Although publishers are conscience of the paper mill effects on our depletion of trees, recycled paper for hardcover books and paperback books have become more popular over the last ten years or so. Waste Management landfills are increasingly having a negative i mpact, where the consumer is not mindful to recycling the books. We as consumers must think about the long term effects that paper has on our environment. There’s also the negative side to the handling and discarding of electronic systems in our environment as well. Lead and mercury breathes toxins into the air and water. That’s why we need recycled solutions for all electronics instead of shipping them to another country and destroying their home land with our waste. Technology is growing rapidly, and changing every day, so it is imperative for all of us to be responsible for the welfare of that change. The trends of advance technology go beyond the adult reader. Teenagers are getting the full grasp of e-book’s easy access, compared to print books. We will also see in the near future, that hard cover books will become obsolete in the classroom. Technology demands that reading behavior and patterns have to change. The higher margins set in the publishing industr y can only stimulate the market. Already the states see an upswing of e-book sales of 4% from 2009, and the percentage of sales continues to grow. Page -3- Price strategy as well as digital distribution, must be a long term goal in order for this new technology to work it’s way into the mass market. Fear of the unknown is hardly a matter of time. Hard cover books will continue to sell despite e-book distribution. But European Book Publishers, including the

Pulsed Radio Frequency Energy as Physical Therapy

Pulsed Radio Frequency Energy as Physical Therapy CHAPTER V DISCUSSION Many adults with vascular disease and/or diabetes suffer with chronic leg or foot ulcers, leading to loss of functional ability, poor quality of life and long term ill-health. Studies on patients with chronic leg ulcers have reported the average duration of these ulcers is around 12-13 months, around 60-70% of patients have recurring ulcers, 24% of patients are hospitalized because of the ulcers and most people suffer from the condition for an average of 15 or more years. Care for chronic wounds is reported to cost 2-3% of total health care spending in developed countries and these costs are set to rise with ageing populations. Treatment in the U.S. costs over 3 billion $US and the loss of over 2 million workdays a year. Similarly, Harding quotes a cost of  £400 million each year in the U.K. In Australia, wound dressings are the second most frequent procedure in General Practitioner practice and chronic wound care accounts for 22-50% of community nursing time in the UK and Australi a (Edwards et al.,2013). In addition to direct health care costs, chronic wounds are associated with hidden burdens on the community resulting from loss of mobility, decreased functional ability, social isolation and loss of participation in the workforce and society (Price and Krasner, 2012). The use of pulsed radio-frequency electromagnetic field (PEMF), also termed pulsed radiofrequency energy (PRFE) therapy has shown notable success in healing of chronic wounds. PEMF is a non-ionising energy at the shortwave radiofrequency band of the electromagnetic spectrum, commonly at a frequency of 27.12MHz. Since the introduction of PEMF  Ã‚  Ã‚   in the 1950s, clinical studies on healing of chronic wounds and surgical recovery, as well orthopaedic studies have documented PEMF as a successful clinical therapy. PEMF therapy is none invasive and is delivered through the wound dressing, and to date has shown no unwanted side effects. With positive reports in the literature documenting PEMF as an effective therapy, its wider adoption as an adjunct therapy seems warranted (Rawe,2012). The measurement of wound dimension is an important component of successful wound management. Monitoring changes in wound area allows assessment of treatment efficacy and early detection of stasis or deterioration. The photographic method is an accurate alternative to digital planimetry system (Visitrak TM ) for measuring wound area. The photographic method is a more appropriate technique for clean and uncontaminated wounds, as contact with the wound bed is avoided (Chang et al.,2011). This study investigated the efficacy of pulsed radio frequency energy as physical therapy modality in the treatment of chronic lower limb ulcers through reducing wound surface area (WSA) and wound volume. The findings of this study indicated significant decrease in WSA after treatment in both groups A and B (P

The Tragic Merchant of Venice :: Free Merchant of Venice Essays

The Tragic Merchant of Venice      Ã‚  Ã‚  Ã‚  Ã‚   In my opinion the play The Merchant of Venice is a tragic one which is discised as being comic.   Many factors of this play are derived from the current voice of situation.   The Merchant of Venice could be looked at as more tragic because of the negative intents from some of the characters in the play.      Ã‚  Ã‚  Ã‚  Ã‚   Greed and deception are just a couple of the main features from where many of the decisions are derived.   For example, revenge was an intent that Sylock had against for Antonio, only to say the least for, greed...   Antonio is being a set victim for revenge because of his deception against Shylock, and also for prior intent to do.      Ã‚  Ã‚  Ã‚  Ã‚   If The Merchant of Venice was to be looked at as more comic, the scenarios wouldn't be taken as seriously as they should be.   Infact I believe that The Merchant of Venice written by William Shakespeare was officially intended to be so in both comic and tragic.   In depth looking and observing The Merchant of Venice I have seen a small equivalency in the amount of comicness and tragedy in the play.      Ã‚  Ã‚  Ã‚  Ã‚   I have come up with the conclusion that William Shakespeare was a great playwright and must have been an absolute genius to compose the great and wonderful things that he did.   The Merchant of Venice is excellent in it's way of describing the characters.   The emotion is spread out thoroughly like warm butter on hot toast.   The tragedy in The Merchant of Venice is believable and almost true in a sense of my opinion in relating to greed, human desire, and most important let not forget, anguish.      Ã‚  Ã‚  Ã‚  Ã‚   Throughout The Merchant of Venice there are many strong feelings displayed through powerful lines of contemporary nature, to be truthful. William Shakespeare most likely wrote this play The Merchant of Venice to display how human greed could be so consuming to the soul of a person, which he did very well if I may say so.      Ã‚  Ã‚  Ã‚  Ã‚   The spunk and enthusiasm of this play makes it engrossing to the reader or viewer and also keeps the audience engaged in what is going to happen next.

Should Smoking be banned in all public places?

Smoking came to Britain Should in the 1600's but only started to become fashionable in the nineteen sixties and seventies. The main attraction to smoking came from the idolisation of pop-stars and supermodels that smoked, but did not know the risks. Today we do know the risks, so why do so many still smoke? One reason is that many people who smoke started when they were young teenagers, when they did not understand the risks associated. Instead, their only aim was to have the right ‘look'. Others may have been driven through the desire to appear older. Teenagers may also have started to smoke due to the influence of peer pressure. Statistically, not many people begin smoking at a later age. Usually the reason behind starting to smoke as an adult is due to work related pressure or simply stress. Statistically, there is a greater percentage of women smoke than men this is due to using smoking as a slimming aid. Hundreds of people die from smoke related diseases each year. Deaths caused by smoking are six times higher than the 20,170 deaths arising from: road accidents (3,444); poisoning and overdose (2,663); other accidental deaths (8,986); murder and manslaughter (503); suicide (4,379); and HIV infection (195) in the UK during 1998.World-wide, about 4 million die prematurely each year as a result of smoking. Smoking has more than 50 ways of making life a misery through illness and more than 20 ways of killing you. In general, smokers endure poorer health than non-smokers. It has been estimated that, in England, 284,000 patients are admitted to NHS hospitals each year due to disease caused by smoking, occupying an average of 9,500 hospital beds every day. In addition, smoking related illness accounts for 8 million consultations with GPs and over 7 million prescriptions each year. The most common cause of death through smoking is lung cancer; this is when tar builds up within the lungs stopping them from functioning properly. So why should non-smokers inhale this fatal smoke? It is said in one year passive smoking was found to be linked to more than 1,000 deaths in London from coronary heart disease. Passive smoking is the inhaling of smoke from other smokers. Roy Castle is an example of someone who died from passive smoke. He died of lung cancer through the inhaling of smoke whilst playing his trumpet in a nightclub, yet he never smoked himself. From hearing this information of passive smoking, should smoking be banned in public places? The government in Singapore has already made that decision. Smoking in Singapore is banned in all public places; smokers are forced to use especially built rooms with huge extractor fans to stop the smoke getting out. This is quite extreme; however Singapore is clearly helping others stay healthy. My personal feeling is that smoking shouldn't be banned from all places, but I do feel there should be designated areas for smokers and non-smokers. I believe that non-smokers have the right to sit in a non-smoking area to avoid inhaling smoke of others, they should not have to put up with the smell or health risk smoking contains. Currently, one debate focuses on smoking in the work place. Many companies are eradicating smoking in their offices and also some are choosing non-smokers over qualified smoking candidates. Also companies are considering to force their smoking employees pay for additional health insurance. I agree with this as companies should not pay the costs of someone's habit, as smokers are fully aware of the cost of their habit both health wise and financially, they should pay the cost not others. Looking from a smoker's perspective, the following points should be taken into consideration. A public ban on smoking is a removal of choice in an age that seeks to empower the individual. Smokers are not purposely trying to make non-smoker's lives a misery, many smoke outside for the convenience of those who do not want to inhale the smoke fumes. Restaurants, public-transport facilities and shopping centres are predominantly smoke free. There are only a handful of areas in which people are free to smoke, including bars and nightclubs. One may also look at car fumes as being a similar problem to smoking fumes. Cars produce harmful Carbon Monoxide fumes which are consumed by individuals rather than the driver of the car. In the same sense should cars be banned from public places because they also produce harmful fumes? This point can also be said of alcohol and factory fumes, both of these either are harmful to the environment or someone's health. Bearing in mind that smoking is an addiction, it is important not to isolate smokers. People who smoke shouldn't be made to feel like social outcasts, so provision should be made to cater for them. No pocket of society should be excluded; this could be paralleled to the Jews in Germany. In other continents for example Spain, smoking in public places is not frowned upon. There are no restrictions on where you can and cannot smoke. This shows that smoking in public places has already been dealt with in this country to an extent that smokers are seldomley annoying the non-smoking public. Restrictions in the U.K already seem extreme in comparison to other countries and if restrictions become any worse, we might be excluding tourists as well as British smokers to our society. Some people only smoke socially on weekends, it de-stresses people and is a stimulant which encourages conversation (where alcohol is a depressant). If there is a ban on smoking in all public places, pubs and nightclubs would lose most of their profit. People would not want to go out if they were not able to smoke socially. Passive smoking is inconclusive evidence; we can not prove that inhaling others smoke is in fact harmful. So passive smoking might not cause all non-smokers health problems. In conclusion I don't think smoking should be banned in all public places, as that would exclude smokers in our society; however I do believe more designated smoking areas should be introduced especially in pubs and nightclubs. In today's society were acceptance and compromise are two key principles, exclusion of any sub group would seem to go against the grain of social thinking.

Compare Why and How Orwell and Swift Write Essay Example

Compare Why and How Orwell and Swift Write Essay Example Compare Why and How Orwell and Swift Write Paper Compare Why and How Orwell and Swift Write Paper Essay Topic: George orwell Literature Both Orwell and Swift create imaginary worlds in which to set their books. Jonathon Swift wrote Gullivers Travels in the 1720s. It was written as a travel book where the apparent hero, Lemuel Gulliver, travels to the wild and fantastic worlds of: Lilliput, Brobdingnag, Laputa and Houyhnhnyms. When Gulliver returns to England, he is viewed as mad and becomes a laughing stock. George Orwell wrote 1984 in 1940s Britain (post world war two), and set it in the future, 1984. Orwells imaginary world is called Oceania. The main character of 1984 is a man called Winston Smith. The backdrop to Orwells novel remains the same throughout, but in Gullivers Travels, many strange and intriguing worlds are introduced. The main reason both authors create imaginary worlds is to criticize their own. Both books are satires. Swift writes Gullivers Travels as a travel book but it is actually meant as a reflection of 1720s England. This technique enables Swift to ridicule the government and express his views on how the country is run. It is now obvious to us that the purpose of Swifts novel is not to entertain us with an imaginary travel book but to expose the injustice sins in the world around him! Orwell also invents a fantasy world in which he can show a tragic side of what he hates or fears. He doesnt disguise his views with a different genre though; instead, he invents a totalitarian government with extreme rules and strict routines. Orwells 1984 creates a state similar to that in Nazi Germany or Communist Russia. The Big Brother in 1984 relates to Hitler. I think 1984 is Orwells attempt to show us what life would be like, had Hitler succeeded. Orwell and Swift share the same views on Power. Both feel that power is abused. In Gullivers Travels, people gain power in Lilliput by leaping and creeping. Swift patently believes that is the way people gain power in England. In 1984 power is completely abused. The totalitarian government wants absolute control. They are cruel, clever and use suffering against the population. They rule by keeping people loyal to the party. However, when Gulliver travels to the land of Brobdingnag, he has a different perspective on things. He is tiny in a world of giants and the culture of this country is somewhat different to that in Lilliput. Swift has created Brobdingnag as a utopia. In 1984 the imaginary world is very different. Orwell invents a dystopia. A nightmare world filled with destruction and suffering. In Brobdingnag the king rules with justice and for the benefit of the common good (everyone). In Oceania, 1984 the party rules for itself. Its aim is to destroy humanity: stamping on the human face forever . The two authors both use war to criticise England. In Gullivers Travels the Littlendians are constantly at war with the bigendians over the trivial matter of which end of the egg one should break. This petty but perilous argument is meant to relate to the constant feud between Catholics and Protestants. When Swift compares England to Lilliput (a land of tiny people), he is commenting on the small mindedness of the English. The inspiration for Orwells 1984 was from war. Whether the war is fictional or not, the government manipulate the tragic situation to keep the population loyal. Swift and Orwell share the same views on science and technology. When Gulliver visits the flying island of Laputa his is confused in a world of science. The flying island is occupied by many, many scientists with strange scientific theories. I believe the point of the scientists living on the island is to display Swifts view of all scientists having their heads in the clouds. The idea of the loadstone controlling the gravity of the island probably compares to Newtons gravity theory, which would have seemed preposterous to Swift. Technology also plays a big part in 1984. Telescreens enable the party to watch everybody all the time. This maximized the partys power because they could spy on people 24/7. In 1984 only 5% of the population are inner party members. This 5% abuse the power given to them. In Gullivers Travels the flying island of Laputa is used as a weapon. The scientists of Laputa tax the people below as they pass over them. The unfairness of taxation and colonialism could be compared to a cruel and demanding government or monarchy of England during the 18th century, over Ireland. Underneath Laputa is a land called Glubdubdrib. Gulliver searches for a place called The Academy. Here people are dedicated to science. They do stupid experiments like attempting to build houses from the roof downwards or trying to obtain sunlight from cucumbers. Another crazy experiment was a way of cutting down the language by carrying picture cards with you instead of speaking. This is very similar to the newspeak idea in 1984. That was also an attempt at cutting down the freedom of speech. In Gullivers Travels Gulliver comes across a historian. This man uses Gulliver to bring back famous historical figures i. e. Alexander the Great. This historian twists and exaggerates the truth. His lies are the same as those emitted by The Ministry of Truth. Both the Ministry and the historian are relied upon to supply truth and, ironically, both supply people with fiction not fact. In Gullivers Travels, Lemuel Gulliver visits the semi-tranquil, semi-chaotic land of Houyhnhnyms. Its chief inhabitants are talking horses. These horses are gentle, virtuous, rational and vegetarian. The land of the Houyhnhnms is, like Brobdingnag, a utopia. It is an unspoiled Shangri-la. Most unlike the war zones of 1984. There is no stealing, no lies and no disease in the land of the Houyhnhnms. These vices exist only among the Yahoos. The Yahoos are inferred as savage, cave man like, aggressive, excitable and carnivorous beings. They are, without question, a parody of humans. As Gulliver explains more and more to the houyhnhnms about his culture and human nature, the gentle beasts start to realize that the differences between man and Yahoo are very small indeed. Both are greedy, untrustworthy, vicious, sexually driven and self-obsessed beings. The Houyhnhnyms have no word in their language for lying. This is similar again to newspeak. After spending so much time with the talking horses, Gulliver realizes the error of his (and indeed all human) ways. Gulliver is mortified when he discovers the Houyhnhnyms see him as a Yahoo. I think its more than that though. I think Gulliver knows how similar humans and Yahoos are. He cannot deny his true nature. After experiencing a flawless and virtuous life with the Houyhnhnyms, Gulliver cannot bear the thought of returning to England and living among those who he now sees as Yahoos. I think the point of this final land is to illustrate the two sides of human nature and to force the reader to ask him or herself what a human being really is. I think heroes is too strong a word to use for the lead characters in both books. Both men are normal men. Therefore, both men are as weak as they are strong. Both end up being very isolated and independent. The final similarity between the men is that they are both diagnosed mad, but are in fact both very sane men. What makes them so isolated is the fact that they are misunderstood. Winston Smith is viewed as a tragic figure where as Lemuel Gulliver is seen as a comic figure. We pity Winston but laugh at Lemuel. I think this is because he comes back from the land of the Houyhnhnyms condemning mankind and we are, as Gulliver insists, an arrogant race so how could we possibly believe what he is telling us. If Swift believes what he is writing, he is not only mocking Gulliver, but also the whole of mankind and so, himself.

World Heritage Sites Assignment Essay Example

World Heritage Sites Assignment Essay Example World Heritage Sites Assignment Essay World Heritage Sites Assignment Essay Australia was the seventh country to approve the convention, in 1974. In Australia, the federal government is responsible for the nomination of World Heritage sites. However, governments do not decide whether a site in their country is inscribed on the World Heritage List. That decision is made by the World Heritage Committee, a group of elected representatives of 21 of the States Parties based at UNESCO headquarters in Paris. What is the difference between a cultural site and a natural site? The difference between a cultural site and a natural site is Cultural heritage sites are man- made sites which reflect the culture of our human ancestors like the Pyramids of Egypt or the Great Wall of China. Natural heritage sites are sites that is created by natural forces and reflects the natural wonders like the Grand Canyon or the Great Barrier Reef. 2. Location and Map Location of Hyde Park Barracks on world map Location of Hyde park Barracks on a local map 3. Site Information Hyde Park Barracks Information The Hyde Park Barracks are where the convicts from the First Fleet lived. It is now a popular place for tourists and locals to go because it is extremely interesting to see how the convicts lived and went about their daily lives. What is special about the Hyde Park Barracks? What I think is special about the Hyde park Barracks is that it is part Of our history as a nation. If we were to destroy it, we would destroy part of our history as Australians. Why was it given World Heritage Status? Think it was given World Heritage Status because if we destroyed it we would to be able to replace it and that would be to destroy part of our history, part of us. Also it would be getting rid of an interesting tourist attraction. 4. Site Management How is the site currently managed? The site is managed by the Historic Houses Trust of New South Wales as a museum open to the public for a small fee. Are there any problems associated with tourism or environmental damage?

Final Film Review on Scarface Essay Example | Topics and Well Written Essays - 1250 words

Final Film Review on Scarface - Essay Example When the duo land the United States they get employed in small time jobs, but are not too successful Soon they get hired by a person named Omar Suarez, who wanted them to pay money to a group of Colombians. However, the deal goes wrong and Tony and Manny escape with the money. Soon after this episode, they catch up with Frank Lopez, the drug kingpin who has a daughter named Elvira. Tony gets employed by Lopez, and climbs the ladder of success quite quickly. However, he soon falls in love with Elvira and faces a lot of hardship. Soon Tony comes to terms with himself when he understands that those who want it all, have to pay the price as well. As Montana builds his drug empire in Miami, his power increases and so does his ego and paranoia which as time goes by threatens to shake the very foundations of his empire. His enemies are a plenty and they begin to come after him without respite as they swear to drag him down from his pedestal. Scarface has all the elements of a good story. The elements contained within the framework of this film sets it apart from things like plays, novels or activities like sculpture or painting. (pg. 32) In the book ‘The Art of watching films’ authors Joseph M. Boggs and W. Petrie shed light on some of the critical aspects of film reviewing. According to them, a film is unique if its premise depends on certain important factors which include – 1) The objective and 2) The subjective. The objective includes the external factors and rests heavily on the laws of probability. A good example of such a situation in the film Scarface would be when the refugees are allowed to visit their relatives in the United States. Another example would be the elements that paved the way for Montana’s rise to becoming a drug kingpin himself. However, the subjective aspect includes the inner nature of human beings that involves both

Picturing the Perfect Essay by Tim Bascom Example | Topics and Well Written Essays - 250 words

Picturing the Perfect by Tim Bascom - Essay Example With the help of this written piece, I have been able to develop understanding regarding visual models that encompass our mindset of bringing abstract to words and expression. It is no less than an astonishing experience of mine after reading this piece that I came to know about literal nature of design. Visual models such as braids and dipping into the well immersed a whole new experience of mine about writing and expressing (Bacom).   If such visual models are generally used by the essay writers then it is expected that essays would not just deliver a body of words but incorporate communication in a two-way mode between the essay writer and reader.   The tone that has been used by the author in the paper is very clear and easy to understand. General public will be able to gain understanding about the subject being discussed without getting misled by the designs and its relation with essay writing (Bacom). I would agree with almost every claim that had been made by Bascom in his written piece because I believe clarity about writing is much needed. By implementing visual models, one can easily expect an effective piece of writing or essay. I would suggest my peers to make use of this written piece in learning the art of essay writing. If such visual models are generally used by the essay writers then it is expected that essays would not just deliver a body of words but incorporate communication in a two-way mode between the essay writer and reader.  

Existentialism Essay Example | Topics and Well Written Essays - 750 words - 5

Existentialism - Essay Example In other words, existentialism is a philosophical idea that is related to discovering oneself and the whole significance of life by the use of self-determination, freedom, autonomy, choosing, and responsibility. The idea is that every individual is seeking to discover and realize their true existence - who they are; what they are? - in life as each one makes decision according to his or her experiences, principles, and point of view. And options become distinctive without having the need of an impartial mode of reality. Existentialists believe in the idea that every person are compelled to make choices so as they should be responsible enough in making decisions with the aid of ethics and traditional beliefs. Freedom is a rudimentary idea in existentialism. Existentialists assert that while there are things that one cannot control such as skin colour, parents, race, etc., there is no possibility in pre-determining human actions, and that every human are deemed responsible for every act that he or she takes. In addition, the existentialist’ idea of facticity – a person is what the person’s past is in that his past co-establishes itself. (Sartre, â€Å"Being and Nothingness†). Many philosophers agree that freedom is something that cannot be separated from a person’s own nature. As a matter of fact, some existentialists subscribe to the notion that in dealing with human affairs, more so, on issues related to existence and personal concerns, human reasoning becomes limited, and sometimes, become insensible. Moreover, rationality does not have the ability to completely provide a person with the kind of consciousness needed to understand oneself; thus, human reasoning and other forms of rationality are insufficient (Kierkegaard 5). In religion, existentialists asserts that every believer should realize that, in studying the

The Origin Of Money And Banking Essay Example for Free

The Origin Of Money And Banking Essay Origin of Money. Origin of Banking Money did not develop spontaneously at the same time across the world. It has evolved and developed gradually over the past 5,000 years   till it develops into the various forms in which we now know it today. It has assumed different unfamiliar shapes, structures, recognized in certain objects   in whatever communities where it had been used as a medium of exchange before transforming into the present universally acceptable coins, bank notes, and now the â€Å"cashless society† where credits can be accessed with mere presentation of plastic cards, or use of telephone to obtain money from a bank. Indeed the origin of money and banking had come a long way, and this is exactly what this paper is out to explore. According t, Gly Davies, (2002),   Money originated very largely from non-economic causes: from tribute as well as from trade, from blood-money and bride-money as well as from barter, from ceremonial and religious rites as well as from commerce, from ostentatious ornamentation as well as from acting as the common drudge between economic men.   [1] The barter system is the system that has sustained mankind before the evolution of money. But this was discarded because of its complexities and inconveniences.   So the use of money developed out of deeply rooted needs for a more convinient medium of exchange and to some extent customs; the clumsiness of barter provided an economic impulse but that was not the primary factor. The evolution of money had seen it taken different nature, various forms of tools and objects. For example, various precious metals had been accepted and used as money in primitive communities, Also, cowrie shells obtained in some island in the Indian Ocean. In the words of Davies (2002) quoted above, . So important a role did the cowrie play as money in ancient China that its pictograph was adopted in their written language for money.[2] Even in most communities in West Africa used this medium of currency until the recent times. In Nigeria, the cowrie was in use till even the recent decades. Also in China, disc shaped stones were used, and this is known as yap. In variuos other communities in objects like sheep, goat, cattle, manillas, and whale teeth were once used as money. China and some European countries had also produced metal coins in some other forms of objects like spade, hoe, and knives, and they had long been accepted as currencies in their communities. Most archeologies suggested that coins and metal money evolved at the end of the second millenium. The same time that the European coins evolved too. The ancient Greeks used iron nails as coins. Even Julius Ceasar had to taunt the primitive Britons as backward for using sword blades as coins. The invention and modernization of money makes trading and commerce easier. With money, all prices can be expressed in the same way, in terms of how much money is needed to buy the product. The unit of money becomes the measuring stick of value, or what economists call the standard of value. With money, making choices, becomes easier. ORIGIN OF BANKING. According to the account of   Benjamin Bromberg, (1942), he traced the origin of banking to ancient Babylon, in the city of Mesopotamia, where the royal palaces and temples provided safety and security for keeping grains and other commodities. Receipts were issued for all such goods deposited. Even private houses got involved in such banking operations that laws regulating their activities was included in code of Hammurabi.[3] Also, in Egypt, the centralization of state warehouses also led to a ststem of banking. In the view of morris Jatrow (1911), It is believed that the temple is the first bank in the whole world. It has noble existence for about four thousand years. However, its exact financial record did not date beyound the reign of Sabuis (1884-1831)[4] The kept record of payment of tithes, and every revenue from other cities. [1] Davies, Gly . History of Money. From the Ancient Times to the Present Day. Cardif: University of Wales Press. 2002. Pp. 36. [2] Ibid. Pp 36. [3]Benjamin Bromberg,   The Origin of Banking: Religious Finance in Babylonia. The Journal of Economic History, Vol. 2, No. 1 (May, 1942), pp. 77 [4] Jastrow Morris, Aspects of Religious Believe and Practice in Babylonia and Assyria. New York: Princeton Publishers. 1911. Pp 277.

Business Essays Heineken Beer Market

Business Essays Heineken Beer Market Heineken Beer Market Executive Summary Chapter 1 analyze threats Heineken is facing and opportunities the company can get from the beer market by using two model PESTLE and Porter Five Forces. PESTLE describe what difficulties come from external environmental factors that the company is facing and Porter five force analyze the threats as well as opportunities of Heineken in suppliers, buyers, competitors, substitutes and new entrant. OT factors in SWOT analysis also use to define in chapter 1 for threats and opportunities of the company. Chapter 2 describes strengths and weaknesses in the company operation through the analysis of internal environment such as company resources, organizational structure and culture. The resources with include tangible, intangible, management capability and marketing which used to identify what the advantages Heineken are managing for the performance of their operation. SW in SWOT also use at the same time to analyze strongly what strengths and weaknesses Heineken is taking. Chapter 3 assesses how Heineken perform in term of effectiveness, efficiency and return to shareholders based on efficiency ratios and performance investment ratios. This assessment identifies the market share and market growth of company in the market. Chapter 4 finding the options those are available to the company and recommendation of the most appropriate ones for future strategic direction. Chapter 5 finding recommendations for structures, systems and policies which use to implement these strategies successfully. Chapter 6 the outline of my assessment of the usefulness of strategic management models for Heineken analysis. How PEST, Porter Five Force, SWOT, resource-based and financial analysis use to be described for my analysis successfully. Introduction Today beer is widely available and enjoyed in most countries and cultures around the world. Heineken is one of the largest companies in a global network of distributors and breweries. In addition, Heineken owns and manages one of the worlds leading portfolios of beer brands in terms of sales volume and profitability. Moreover, the company has been able to remain one of the worlds leading consumer and corporate brands for more than 130 years. It became Europes favorite beer brand successfully exported to every corner of the world. Chapter 1 Analysis of the external general PESTLE model Political Beer is a kind of drink that the government excises significantly because it contains alcohol which is addicted people. Therefore, this will affect Heineken Company in sale volume in the market. With internationalisation and globalisation, more and more brewers are hunting for new markets, governments on the other hand with and intention to gain maximum profit as well as get empathy on ethical grounds are imposing heavy taxes on liquor and beer imports. As a result, this fact will bring threat for Heineken. For example, recently drinking alcohol is prohibited on public transport in London. This hence will impact on the beer market because people want to enjoy their beer not only at home but also at public where they can have fun time with their friends. Economic Heineken has many operations in mature – mainly Western European and it is reported in Euros. Therefore, the currency fluctuations could create threat to the overall company results, especially relating to the US dollar. However, Heineken has a clear policy on hedging transactional exchange risks; this would postpone the impact on financial results. Nowadays, unemployment has risen due to recession in the market and this will result in more people will choose some cheaper alternative. As a result, Heineken with premium price will be impacted for that. This also brings threats for company in distribution aspect. Social culture Nowadays, beer is not only for men enjoy it but women also drink beer to enjoy its taste. Furthermore, life style of the new generation has become very fast and different, which result in lack of time in today life. Thus the consumption at bars is declining. This means that the beer market will be affected by this as well as Heineken Company, this will lead to go down in sale volume. Furthermore, demographic changes would influence the company a lot. For examples, in China where the population is going up rapidly and this combined with consumer having increasing amounts of leisure time. Therefore, these would lead to consumption of beer in China grew by 33.56% between 2000 and 2006. China now has overtaken the United State to become the largest national beer market in the world. As a result Heineken Company will have significant sale volume in this market. Technology Now it is hard to find a part of the company’s business that doesn’t use technology. Therefore, technology is developed will impact the company as well as beer industry. Information technology security upgraded has created opportunities for Heineken’s worldwide business operations, and connectivity in the company and with outside partners is increasing. For example, the recent advancement in the technology has opened huge markets for organizations to access world population without any barriers. This can be taken as a chance to reach out to almost every location on the globe. Hence Heineken will open their market in many locations in the world. Porter’s five forces model The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Chapter 2 Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully. Chapter 3 Evaluation of the company’s financial performance 2005 2006 2007 Return on investment (ROI) 14% 20% 12% Return on equity (ROE) 21.1% 27.0% 15.5% Net profit margin 7.05% 11.02% 7.72% Dividend payout ratio 25.8% 24.3% 42.5% Earnings per share 1.71 1.90 2.29 Return on investment of Heineken changed from 2005 to 2007. In 2006 return on investment have a significant improvement compared to 2005. The increasing of ROI show the efficiency which Heineken got profit from its technology investment. The reason for increasing ROI is that the company deployed Windows Mobile 5.0 in 2006 and has experienced significant business benefits. Company has improves account development by offering its sales representatives instant access to pricing, promotions, availability and accounts receivable data. Window mobile led to an average sales increase after deployment. The return on equity of Heineken rose 5.9% in 2006 then declined 11.5% in 2007.The reason for going up return on equity is net profit increasing. In 2005 Heineken’s net profit is â‚ ¬761 millions and it was increasing to â‚ ¬1211 millions in 2006.The rising of return on equity shows that the company have used money from shareholders effectively in manufacturing. However, declining return on equity indicated that the Heineken beer was getting more expensive to produce because the prices of raw materials and packaging have raised significantly, transportation, energy and pressure on labor costs were also expected in the beer market. In 2006 net profit margin of Heineken increased so much compared with 2005 and 2007. 11.02 % show that the company got more profit from their sale. In that year, the distribution of Heineken went up with 111.9 hectoliters in consolidated beer volumes. Furthermore, the company achieved the best annual growth rate for Heineken premium brand for many years with growth of 11.8 %. With these reason Heineken achieved their performance effectively. From the table above we can see dividend pay out ratio decrease 1.5% in 2006 and then increase so much 18.2 % in 2007.The reason of increasing is that Heineken  has been changing its dividend pay-out policy at the end of 2006. This means that it would up the amount paid to shareholders from 20-25% of net profit before exceptional items and amortization to between 30% and 35%. These proposals support Heinekens intention to preserve its independence, to maintain a healthy financial structure in order to grow the business both organically and through acquisition. Earning per share of Heineken increased from 2005 to 2007. These figures above show the company has maintenance revenue. Distributions of company increase every year so that Heineken could earn from 1 share which investors have invested. Moreover, increasing company market share by earning per share will indicate that the profit getting from every dollar invested can satisfy both Heinekens’ stakeholders and shareholder. Chapter 4 Recommendations on strategic options 4.1. To face with the alcohol pressure in the market, Heineken have the strategy to produce and sell beer in the ways that have a positive impact on society at large. With this strategy, Heineken promotes awareness of the advantages and disadvantages of alcohol, this also encourage informed consumers to be accountable for their own actions. For example, in 2006 the launching of the â€Å"Enjoy Heineken Responsibly† program was finalized. Therefore nowadays company is becoming more and more engaged to promote responsible consumption in partnership with consumers. By using this strategy as purpose the company does not want beer consumers to condone in any way the abuse of alcohol, particularly Heineken Brand. As a result this will lead to the Company get positive aspect for their production in the society. I strongly recommend Heineken should use this strategy. 4.2. For solving the problem with currency risks as the global market is unstable in exchange money, Heineken have a strategy on hedging transactional exchange risks which postpones the impact on company finance result. After deduction of dollar-denominated costs, a net cash inflow in US dollars remains. This cash flow is hedged in advance mostly by means of forward contracts. This reduces the volatility of export results and the â‚ ¬ cash flows due to short-term fluctuations in the value of the US dollar against the Euro. Transactions are entered into with a limited number of counterparties. I don’t recommend that the company use this strategy because the global market is unpredictable. 4.3. To intensify the international marketing Heineken have sponsored for a lot of entertainments activities in the world. This strategy would bring the biggest strengths for Heineken brand name. For example, company is a major sponsor of tennis champion such as Wimbledon, the US Open, Australia Open and the Shanghai Open. Moreover, the music plan adopted also remains a key sponsorship area for Heineken. For example, in Singapore has been successful that it is now used in other markets such as Malaysia and Thailand. Following with these marketing strategies on advertisement, the good thing company would show that Heineken always attend to social activities that mean they are not only bring enjoyable but also bring responsible to people around the world. I recommend Heineken should continue to pursue this strategy. 4.4. For adapting with development of technology, Heineken has a strict information technology (IT) security strategy to ensure confidentiality, integrity and availability of information and data. Furthermore, supporting and monitoring activities towards operating IT are being strengthened for the company. Moreover, IT contingency measures with regard to the partly outsourced IT shared service centre. The benefit of this strategy on IT would help Heineken to connect with so many operations around the world. I recommend company use this strategy. 4.5. By using brand strategy Heineken has built a strong portfolio that combines the power of local and international brands. Furthermore, the consistent growth of brand requires solid creative brand management which Heineken coordinate centrally. Company has developed and adopted brand strategy to get strengthening in the market share where there are lots of other brewers there. I recommend Heineken use this strategy. 4.6. To sustain with strong position in the beer market, Heineken have adapted competitive strategy in its management. By offering competitively priced and quality products, Heineken want to give consumers the premium product with reasonable price compare with other brewers. The management of company recognizes that to maintain Heineken’s sales, they need to focus on what consumer needs. In addition to look at the strengths and weaknesses of the competitor in the key business segments, competitive strategy would bring advantages for Heineken to compete with it’s competitor for attracting customers. Chapter 5 Recommendations on the most feasible strategic options 5.1. Responsibility is a heart of alcohol policy. Based on the alcohol policy adopted Heineken want to stress that their operations need to sustain dialogue with government and health organizations. The objectives of policy are to prevent misuse and abuse of alcohol. Furthermore, they want to ensure that responsible consumption of beer is socially acceptable. In addition to help Heineken be a truly sustainable business. With this alcohol policy would implement for succeed of strategy. 5.2. As consumer needs and tastes vary, Heineken must decide how much to adapt marketing strategy to local needs using a variance of standardized marketing mix adapted marketing mix, owing to the strong brand preferences loyalties that exist among the beer drinkers. Also, Heineken need to prioritize between global integration versus national responsiveness evident from decreasing sales in Holland, Rest of Europe, and Africa. Besides that the beer market is also attractive in terms of size and future growth, this approach would help the company differentiate Heineken beer with premium price compared with other beer brewer. 5.3. Data synchronization provider system can manage data behind the firewall while benefiting from one point of access to the Global Data Synchronization Network. This system would help to minimal disruption to Heinekens day-to-day operations. This integration is the first in a series of initiatives that Heineken International has been planning to accelerate its data synchronization activities through one central connection point. As a result, this system would implement highly for technology strategy to the company. 5.4. Using the branding policy the company has built brand recognition for long-term to differentiate the brand Heineken and be sure to add value to the product in order to get the brand loyalty. The brand policy also stresses for maintenance of beer quality or creates benefits for society and culture, and also provides an emotion to its consumers. This policy would add more value for Heineken Company in successful way. 5.5. Heineken has in place a strong competition compliance policy across the entire business and has a comprehensive code of business conduct for all employees. Furthermore, Heineken believes in the principle of fair competition. It will keep in place policies and programmes aimed at giving guidance to employees to ensure that they understand competition laws and act in compliance with them. Chapter 6 The assessment of the usefulness of strategic management models 6.1. To me, I find that the PEST analysis is a useful business measurement tool. It’s looking at external factors to the organization. Following the factors of the analysis, I can see the big picture of Heineken’s environment in which they are operating and the opportunities and threats that lie within it. By analyzing factors of PEST model I can understand the Heineken external environment and how the environment affects business performance of the company. 6.2. For me, I find that The Porter’s five forces tool is a simple but powerful tool for understanding where power lies in a business situation. This model is useful because it helps me understand both the threats of Heineken current competitive position and the strength of a position company are looking to move into. Furthermore, understanding the nature of Heineken competitive environment by using Porter’s five forces model, I can analyze what are crucially important for company to build long-term business strategy and sustain competitive advantages in the market. 6.3. SWOT analysis is a powerful model for me to understand Heineken strengths, weaknesses, opportunities and threats that company face. This model helps me to assess what Heineken can and can not do as well as its potential opportunities and threats. Therefore, I can know what may assist the firm in accomplishing Heineken’s objectives and obstacles. Moreover, the model is also useful in the way that it gives me the overall performance of Heineken. Hence I can analyze where the place the company get their position. 6.4. Resource-based theory is useful to me in the analysis of internal factors of Heineken following these reasons. Firstly, I can find the factors that deliver sustainable competitive for the company like branding. Secondly, the physical resources can give me a look about the efficient operation of Heineken in new technology they adopted. Thirdly, by understanding resource-based I can recognize that the way company has the dominant position in the beer market compare with other breweries. 6.5. Financial analysis method is useful for me to understand the measurement of performance of Heineken. Based on the ratio formula I can see how effectiveness and how the financial risk company was doing. Moreover, looking at the numbers which company has represented on the financial statement, I can know the market share that Heineken has positioned in the market place and the market growth company has developed. As a result of calculating for financial analysis for every year I can find how the company has operated in the effectiveness way. Conclusion I think that with all analysis include external and internal environments, company performance and all the strategy and policies Heineken adopted will help company to step more successful in the future. Although Heineken now have some troubles in production or distributions but the top management are considering creating flexible way to overcome them and then Heineken Company will keep their position is that one of the most largest brewers in the world. Appendix Key financial ratios 2007 IFRS 2006 IFRS 2005 IFRS Net profit margin 7.72% 11.02% 7.05% Operating profit margin 12.0% 15.3% 11.6% EBIT margin 12.2% 15.5% 11.9% EPS 2.29 1.90 1.71 Operating cash flow per share 3.53 3.77 3.82 ROE 15.5% 27.0% 21.1% Equity/ borrowed capital 0.85 0.74 0.62 Interest coverage ratio 22.7 19.7 14.8 Net Debt/ EBITDA 0.8 0.7 1.3 Operating free cash flow/ net debt 0.39 0.59 0.43 Cash conversion rate

In the name of religion :: essays research papers

The issue of war itself has been debated, published and broadcast on prime time news, but the current national crisis' are multifaceted and have many dimensions that are neither explored at lenght , nor adequately ananlyzed by the vast majority of those who support the political arena that wage them. Are the actions of our government ethically justifiable? Can it be said that we as a nation, have engaged in a "just war". The war in Iraq as well as The War on Terrorism, have undeniable religious undertones and subsequent implications. If we are to fight this war with any true intent of winning it, these issues can simply not be overlooked. We owe it to ourselves, as well as each other, to understand what it is that we fight for and against, and to be clear in those convictions. The concept of violence in the name of religion, seems to be a difficult pill for most to swallow. Without a doubt, war in the name of God, is an incomprehensible contradiction of terms. Yet, this is exactly the motive backing those who oppose us today. The horrific attacks on the World Trade towers and on the Pentagon on September 11, 2001, leave little room for arguement regarding the jusfiable reason for action on the part of US military forces. Of course the concept of war is not a new one, nor are the ethical dilemias that it brings. Our current situation is unique though, in the sense that it has raised some new concerns. Deep to the issues of political agenda and the facades that they create, are the ethical issues at the heart of religious philosphy, which may have provoked the attacks in the first place.There have been on rare occassions, excluding the christian crusades of course, in which religion has played such a centralized role in the conficts of nations. It may not be transparent upon first exam, but deeply embedded in the core of the beliefs held by those who oppose us, is an extemist's veiw of religion. Religious ideology is typically not the salesman for violent behavior. Historically speaking , it has been abundantly clear that man is quite capable of inventing various ideologies to justify their injustices aganst mankind, without finding the need to do so in the name of God. However, when religion is an underlying factor, the conflict takes on a particularly violent tone.

Applications of Machiavelli Essay

There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian politician and diplomat. The reason his theories are advanced is that he is already used critical thinking while he lived in a country where most people explained things using God and religion. He was also a philosopher, and his many theories about managing a kingdom were quite innovative in Renaissance times. The Prince is a manual about how to manage a kingdom successfully. The Prince was written for Lorenzo de Medici of the Medici Family, which was the best known family in the Renaissance Era. Medici Family made great contributions to the culture because it traded and paid for many works of art in that period. The Medici Family was rich and powerful in Italy, and it was the Renaissance equivalent of a major corporation. Machiavelli lived hundreds of years before the major corporation of today, but The Prince can still be used as a guide to getting ahead in business, just as it is a guide for building a successful princedom. The Medici Family had existed for hundreds of years, and it was powerful and rich just like the Coca-Cola Company. The Coca-Cola Company may also last for hundreds of years since it has been successful for over a hundred years. The Prince tells readers how to use power correctly; it also tells readers how to sustain the kingdom’s power and prevent the kingdom’s  decay. More specifically, Machiavelli tells readers that what kind of personality and morality a successful prince should have. The Prince contains some of Machiavelli’s ideas which were very advanced for that period. These ideas are still useful now and can also equally be applied to the Coca-Cola Company. The Coca-Cola Company is the leader in the beverage industry, and it is a very successful global company. Managing the Coca-Cola Company is similar to managing a kingdom. Therefore, Some of Machiavelli’s theories could be used by the Coca-Cola Company. In the chapter â€Å"How princes should honor their word† and â€Å"The constitutional principality†, I found some appropriate ideas which may be helpful to The Coca-Cola Company. Thesis statement: Although Niccolo Machiavelli died hundreds of years ago, some of his ideas such as showing only the good qualities, keeping a good relationship with people, and making the product indispensable to people are helpful to the Coca-Cola Company. Honor the word: In The Prince, Machiavelli makes some recommendations to the king about how princes should to honor their word. The recommendations can also apply to the advertising of the Coca-Cola Company. Machiavelli said, â€Å"A prince, therefore, need not necessarily have all the good qualities I mentioned above, but he should certainly appear to have them.†(57) No one is perfect, including the prince. Machiavelli believes that a prince should show his good qualities, and hide his bad qualities. It is like the advertisements of the Coca-Cola Company. A good advertisement should show all the advantages of the products or services advertised, and hide the disadvantages. Furthermore, we use our genuineness to earn other people’s trust. However, Machiavelli has a unique perspective on how to earn the trust of people. In chapter eighteen of The Prince, â€Å"†¦princes who have achieved great things have been those who have given their word lightly, who have known how to trick men with their cunning, and who, in the end, have overcome those abiding by honest principles.† (56) If princes want to earn the trust of people, they need to use some type of scheme instead of being honest. This idea can also be used in advertising. A good advertisement is impressive, and it shows only the advantages to the customers instead of showing  everything about the product to the customers. According to Interbrand, Coca-Cola is the most valued brand in the world. Coca-Cola has good sales performance because it attaches great importance to its products’ advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercials for Coke. Coke is a great drink for summer because it is thirst quenching and cool. One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweating hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by drinking Coke. The whole advertisement focused on the teenagers’ athletic bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment; however, it did not show the disadvantages of Coke including high amounts of sugar, caffeine, and chemical additives. After watching the commercial, people have the desire to buy Coke. As Machiavelli advised, The Coca Cola Company is using cunning to trick customers into drinking their soft drinks by showing only the positive aspects of Coca Cola. Relationship with people: Machiavelli has written about the relationship between the prince and the people. â€Å"I shall only conclude that it is necessary for a prince to have the friendship of the people; otherwise he has no remedy in times of adversity†(34) If a prince does not have a good relationship with the people, he will soon lose his power. A prince brings peace and prosperity to the people, and the people give their support to the prince. The â€Å"people† in The Prince are similar to customers in modern society. If a company wants to hold a great market share in the industry, it must focus on its relationship with customers. The Coca-Cola Company has a positive image for customers. The product is shown as â€Å"energetic and youthful†. When people visit the Coca-Cola Company’s official website, they can feel the company’s enthusiasm. The Coca-Cola Company has a short film on its home page which shows polar bears. This film is about the happy life of polar bears. The bears in the film are really cute and kind, and they are enjoying Coca Cola. It definitely leaves a good impression on the customers. Also, the Coca-Cola  Company has successful marketing strategies. The Coca-Cola Company has a great amount of loyal customers because it serves more than 200 countries in the world; customers can buy their products everywhere because they have the most advanced distribution channel. As a result, Coca-Cola is the most valued brand in the world; it has held about a 48% market share of the beverage industry. The Coca-Cola Company is the leader in the industry because it has a good relationship with customers. Make products indispensable: According to The Prince, â€Å"Therefore a wise prince must devise ways by which his citizens are always and in all circumstances dependent on him and on his authority; and then they will always be faithful to him.†Ã¯ ¼Ë†35) That is to say, If a prince wants the people always be faithful to him, he should make people dependent on him. The Coca-Cola Company has a similar idea. When it was introduced, Coca-Cola contained cocaine, and this is the origin of the name â€Å"Coca Cola†. Cocaine is a stimulant from the leaves of the coca plant. People become addicted to cocaine by the long-term use of it. After cocaine was prohibited, The Coca-Cola Company put caffeine in Coke instead of cocaine. However, caffeine still can make people become addicted to Coke, thus, they become dependent upon having Coca Cola for the unique flavor and for the caffeine. One of the most important people in the Coca-Cola Company’s history is Robert W. Woodruff. He was the CEO of the Coca-Cola Company in 1923. Woodruff had the same idea as Machiavelli, which is making customers â€Å"dependent† on Coke. He mentioned that if the customers could not get Coke immediately when they were thirsty, Coca-Cola would lose in the competitive marketplace. The first vending machine was invented, and the Coca Cola Company began to sell coke in retail stores and convenience stores. Woodruff’s idea was to satisfy all the customers no matter when and where the customers wanted Coca Cola. The Coca-Cola Company made a very successful commercial in 1937, which was groundbreaking for that period because the theme was lifestyle. In this commercial, The Coca-Cola Company highlighted the importance of Coke in life instead of the attributes or ingredients of Coke. The most famous advertising slogan from this commercial is â€Å"The Pause That Refreshes†. Woodruff spent a lot of money and time on promoting Coke, but it was well worth the effort. The Coca-Cola  Company still spends lots of money on advertising even in nowadays. In 2012, the Coca-Cola Company spent more than three billion dollars on their advertising and increased the sales of firm and brand recognition. The Coca-Cola Company now has many loyal customers, and Coke plays an important role in our daily lives. Conclusion: Machiavelli wrote The Prince for the Medici family. The Medici family was like the big corporations of today. Because of this, Machiavelli’s ideas are just as important now as they were during the Renaissance era. As Machiavelli advised, princes should only show their good qualities and hide the bad qualities. Through its advertising, the Coca-Cola Company is using cunning to trick customers into drinking its soft drinks by showing only the positive aspects of Coke. Moreover, Machiavelli believes that if princes have a good relationship with people, people will always support them. In modern society, the Coca-Cola Company has many loyal customers because it has a good relationship with them. Furthermore, Machiavelli advised that people will always be faithful to a prince if people are dependent on him. The Coca-Cola Company is using caffeine in its products, so when people drink Coca Cola, they become addicted. Also, the Coca-Cola Company spent a lot of time and money promotin g its products. As a result, the Coca-Cola Company has a great number of loyal customers. All in all, many of the ideas in The Prince are similar to the ideas of the Coca-Cola Company, although The Prince was written during The Renaissance hundreds of years before Coca Cola was introduced. Works Cited Machiavelli, Niccolo. â€Å"The Prince.† Machiavelli, Niccolo. The Prince. London: Penguin Group, 1961. 106.