Baz Luhrmanns Romeo And Juliet Review Film Studies Essay

Baz Luhrmanns Romeo And Juliet Review Film Studies Essay Baz Luhrmann brings a unique visual style to William Shakespeare’s renaissance tragedy â€Å"Romeo and Juliet†. Set in a modern Verona Beach, Luhrmann sets the assertive and trendy tone of his adaptation within a decaying Miami City. Within minutes, the opening TV prologue hurls us into the white-hot intensity of the two warring families, bombarding the audience with chaotic action scenes and passion. Constructing an edgy and dynamic environment, his brash interpretation uses rapid cuts and erratic zooming techniques to create a comic strip style sequence against the multicultural backdrop of the graffiti scattered streets of Verona. Though effective, the restlessness of the camera becomes confusing, slicing the action into short, sharp images that can mystify rather than illuminate. Such fervent action so soon into the film is dizzying and unexpected. Luhrmann attracts the audience with his lively cinema style, speeding up the action to hype up the confrontation and t he rivalry of the two families alongside an intense soundtrack of contemporary and popular music. As a contemporary film director, Luhrmann clearly values the younger audience who would usually only come into contact with Shakespeare in a school environment. This could explain the roaring energy of car engines and elaborate guns instead of horses and swords originally used in earlier productions. Encompassing the elegance of Shakespeare’s text, Luhrmann introduces the â€Å"star crossed lovers† in a tender exchange of affectionate eye contact across the shimmering light of an aquarium. The pair follow each other across the length of the glass in an enduring and delicately youthful and romantic moment, capturing the innocence of the fated pair. Luhrmann creates a sensual and glamorously romantic atmosphere whenever the lovers meet alone. The balcony and swimming pool scene in particular surrounds the pair in a glimmering sheen of water and light. Luhrmann’s use o f atmospheric lighting leaves the audience to swoon, drinking in the glow of the dreamy eyed couple as they exchange their most iconic and enduring dialogue. Though their love is prohibited by tradition, ego and prejudice in the society of Verona, Luhrmann exposes Shkespeare’s drama to a contemporary world without limits, modernising the play with radical scenes of drug use, drag queens and public brawls. A couple so concerned with the traditional morals of their families in a world of law breaking and promiscuity comes as a stark contrast which at times, is unconvincing. As the audience enjoy the rowdy and loose morality at the Capulet Ball, it is initially somewhat difficult to believe that two young people in love would not act upon their passionate attraction. However, the undeniable beauty of the couple’s love is infectious. As they lie in the church lit by thousands of candles, the beauty of Shakespeare’s romantic tale is undeniable in the soft, atmospheri c style with which Luhrmann combines light and opulent religious design to glamorize the tragic scene in which the love affair comes to an end. The language used in this film is lifted from the pages of Shakespeare’s text; which is surprising and pleasing as the dialogue fits seamlessly into the style of the film. Luhrmann has stripped the dialogue right down the necessities in order to sell to a commercial younger audience who may not understand the complexities of the original dialogue. The bare bones of the text are delivered confidently, notably by Friar Lawrence. Actor Pete Postlethwaite’s portrayal of the Friar as a new age herbalist gives the audience a glimpse of Shakespearean imagery and rhythm as he optimistically agrees to marry the pair in a bid to turn the â€Å"household’s rancour to pure love†. Similarly, Harold Perrineau’s portrayal of Mercutio adds an exotic and audacious tempo to the film. Perrineau portrays him as entrancing and compelling, emphasising Shakespeare’s skilfully witty character, which becomes most poignant during his speech before they are due at the house of Capulet. The volatile style in which he presents this famous speech builds from a jovial and bawdy exchange with Romeo at the steps of a run-down theatre, to an explosive and passionate conclusion. Delivered naturally, Luhrmann heightens suspense by climaxing the speech with a furiously bright light and sound of a single firework. The audience are brought to a peak of tension and anticipation, unsure where this volatile character will take them next.

Marketing Strategy of Samsung Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Strategy of Samsung - Assignment Example From this discussion it is clear that  Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company. It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others.This essay stresses that in the context of its mobile phone division, the company has been witnessing colossal growths since the mid of 2000. According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after sales service also played crucial roles.  ... According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after sales service also played crucial roles. The company caters to business segment as well as consumer segment and targets almost all the age groups. Figure 1 – UK market Share of Mobile phone Companies (Source: Smith, 2012) The section below will carry out a SWOT analysis and will provide insights into the competitive landscape of the mobile phone industry of UK. 2. Situation Analysis 2.1 SWOT Analysis Strengths Samsung manufactures products in such a way that most of the operating system and application software can be easily integrated with it. This gives an edge to the company over its rivals. Especially, integration with the android OS allowed the company to gain high market share. Apart from that, another major reason for the company to embrace maximum mobile phone market share is their excellence in engineering department. This has led the company to ensure effective and efficient production. Hence, the research and development, along with the engineering department can be considered as an area of competency for the company (Tolentino, 2000). Another major strength of the company is the product innovation and design. With superior design and product features, Samsung has been able to surpass Apple’s sales figures in the US market, which is the home of Apple. The mobile phones of the company are eco

The Iliad or the Poem of Force Essay Example | Topics and Well Written Essays - 250 words

The Iliad or the Poem of Force - Essay Example It is not a story of people but how force is being used to subjugate other people and cow them. Many people were mistaken on this aspect of the story and therefore failed to focus on a real moral lesson which is how force is the big determinant among people's relationships. It has a power to influence people and shape the course of events in history as well. Her insights into Iliad had forced people to think again of the real story in terms of a force that de-humanizes people, both of the protagonists in any conflict. The psychological and the emotional effects of the use of force scars the people who use force to intimidate the other people as well as the recipients or victims of the force being applied. It can intoxicate or numb the people who have the power to use force because it blinds them to its ill effects. War can never be justified, even those so-called pre-emptive wars designed to prevent further wars by striking at the enemy first and therefore spare the populace of a wid er conflagration. It can be seen in the after-effects of so many wars in which soldiers return home like zombies. They stop caring and thinking; soon, they engage in self-hatred (Bell, 1998, p. 186). From her point of view, there are no winners in a war no matter how this is justified. She had expressed this perspective in her numerous writings stating the futility and brutality of wars (Bell, 1993, p. 149).